Plan B Cycling opened its doors in 2007, fulfilling the lifelong vision of owner Steve Bodnaruk. The shop’s lifestyle-driven approach and “coffee shop” atmosphere quickly put Plan B on the map among local cyclists. In 2008, Bicycle Retailer & Industry News named Plan B the “Best New Bike Shop in North America.”

Bodnaruk and his staff focus on selling the cycling lifestyle - helping cyclists of all ages and abilities enjoy the sport we love. We want our customers enjoy cycling to the fullest, ride comfortably and learn about the latest cycling trends and products available today.

We carry a complete selection of bicycles and products for road cycling, triathlon, mountain biking or urban/recreational riding. Bikes range from entry-level to world-class, and everything in between. Stop by to visit with our friendly and knowledgeable staff!

Meet the Plan B Cycling family...

Steve Bodnaruk Hometown: Hamilton, Ontario, Canada Resides: New Smyrna Beach, Fla. Steve Bodnaruk began working in bike shops at age 15 - and hasn’t looked back since. Starting in 1995, Bodnaruk worked as the Midwest Technical Representative for SRAM, and later as SRAM’s National Technical Representative. In this role, Bodnaruk traveled the world and worked alongside the sport’s top professionals including mountain bike legends Ned Overend (national champion), Greg Herbold (national champion), Andreas Hestler (national champion), Travis Brown (national champion), Bert Bretjens (Olympic gold medalist), John Tomac (world champion) - and road bike champions Cadel Evans, Floyd Landis and Lance Armstrong. Following his tenure at SRAM, Bodnaruk relocated to Florida in 2002 and began working in local bike shops and also as a sales representative for Litespeed, Merlin, Quintana Roo, Zipp, Oakley, Descente and The Hawley Company. After so many years of experience in the industry, Bodnaruk’s long-time vision for a bike shop became reality in April 2007. Plan B Cycling opened its doors and was on its way to becoming a favorite shop for local cyclists - and winner of the “Best New Bike Shop in North America” award from Bicycle Retailer & Industry News. Bodnaruk holds several industry certifications for bike fitting, including Waterford Fitmasters, Fit Institute Slowtwitch (F.I.S.T.) and Bikefitting.com.

Tracy Bodnaruk Hometown: North Prairie, Wis. Resides: New Smyrna Beach, Fla. Known as the "soft side" of Plan B Cycling, Tracy Bodnaruk brings an element of style to the shop. With a background in spa services and retail, Tracy is largely responsible for the shop's unique and stylish look. Tracy is also responsible for organizing Plan B's involvement in the Bike MS Cycle to the Shore tour. With Tracy's guidance, Team Plan B has raised over 100,000 for the National Multiple Sclerosis Society.

Billy Finlay Hometown: Orlando, Fla. Resides: South Daytona, Fla. If it has wheels and races, Billy Finlay can work on it. From cars, to motorcycles and bicycles, Finlay has made a successful career applying his considerable mechanical skills. He earned an engineering degree from ITT Technical Institute in 2004, and worked as a mechanic and driving instructor with the Porsche Club of North America and SCCA Club Racing teams. At the same time, Finlay raced mountain bikes throughout the Southeast, something he continues today. Finlay has worked as a full-time bike mechanic since 2005 and joined the Plan B family in 2007.

Conrad Cancelmi Hometown: Clearwater, Fla. Resides: New Smyrna Beach, Fla. A lifelong Floridian, cyclist, runner, surfer and entrepreneur, Conrad Cancelmi brings a wealth of cycling and triathlon knowledge to Plan B. He’s owned surf shops and bike shops - and he formulated and founded AsMASTER, the popular chamois creme, in 2005.